Author and co-founder of SNEAKER LAW. Kenneth is also the co-founder of 3 8 0 Group, a fashion licensing company specializing in the manufacturing and distribution of premium apparel, footwear and fashion accessories. From 2017-2019, Kenneth was General Counsel & Head of Business Development at YEEZY Apparel, Kanye West’s sneaker and fashion house.

Prior to YEEZY, Kenneth practiced law for over 15 years, advising companies, executives and entrepreneurs in employment, intellectual property and entertainment matters with an emphasis in the fashion industry. Through his work with 3 8 0 & YEEZY, Kenneth has established himself as a leading business and legal expert and regularly lectures on topics involving sneakers and fashion.

Author and co-founder of SNEAKER LAW. Jared is also Legal Counsel at LiveIntent, an ad-tech and marketing company. Jared assists LiveIntent with all in-house legal matters, including advertising, technology, digital media, privacy and data protection, IP, compliance, and corporate issues.
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Prior to LiveIntent, Jared worked at Undertone and Complex Media, where he assisted their legal departments with a wide array of matters related to advertising, technology, IP, licensing, digital media, compliance, and other issues. Jared also published several articles for Complex about a variety of legal issues related to the legal protection of sneaker designs. Additionally, Jared has represented various clients in the entertainment, music, and fashion industries.