neaker Law is a business and legal bible for the
sneaker industry and much more. It is also an innovative redesign of the textbook experience. Sneaker Law is the only book that teaches “all you need to know about the sneaker business.” It is digestible and entertaining, taking culturally relevant topics and using them to teach critical information for anyone.
Prior to YEEZY, Kenneth practiced law for over 15 years, advising companies, executives and entrepreneurs in employment, intellectual property and entertainment matters with an emphasis in the fashion industry. Through his work with 3 8 0 & YEEZY, Kenneth has established himself as a leading business and legal expert and regularly lectures on topics involving sneakers and fashion.