Selected the shoelace that will be used for the bookmark. So excited to see how the final product turns out!
Hired our second legal intern, Daphne Spector. Rylan also joins us for a second semester. We are grateful for their help!
Sneaker Law gave its first ever book preview at Harvard Law School. The preview was given as part of Harvard’s Fashion Law Lab with Professor Nana Sarian. We had an amazing time presenting in Cambridge and were extremely grateful for the opportunity to debut Sneaker Law at one of the most prestigious law schools in the nation.
COVID-19 pandemic rocks the world. New York State, goes on a mandatory lock down for all residents, including Kenneth and Jared. They decide to make use of the stay-at-home opportunity and dedicate their free time outside of work to finish writing Sneaker Law.
Idea to print book's cover in red foil on black leather, giving the book an '85 Jordan BRD-like feel. (Just not as worn as this one)
The Scribe editors started editing Sneaker Law chapters. Everyone needs a good editor!
Jared and his wife, Rosalind, gave birth to their first child, a beautiful baby girl named Sylvia! Definitely the biggest release note of 2020!
More concepting and design for the BRED cover is done, which incorporates the new logo. Love it!
Sneaker Law Book appears on Harvard Law Bookstore
Jared starts working at Complex writes first Articles on sneaker law
Here's What Happens When a Brand Gets Sued for Ripping Off a Sneaker Design
Here's What Could Happen If Brands Copy Nike's Auto-Lacing Technology
How Converse Was Able to Sue the Crap Out of Other Sneaker Brands
First mockup created for cover design. The initial idea behind the cover was to keep the same formatting as a traditional law book, so that it would hold a position on the shelf with other classic textbooks. Legitimacy was a key concern in the book's early development.
Finally completed our image clearance process. Over 275 beautiful, full color images cleared and added to the manuscript. Can’t wait to see how The Ronin design team uses them for the final layout!
Our final manuscript is proofread and ready to be sent to The Ronin’s designers for layout.
Our full manuscript (almost 400 pages) is finally complete! Sent off for proofreading.
Final version of the trailer video is completed - looks better than expected. Video will be available to view during pre-order.
3D designer hired to render and animate the book for our pre-order trailer.
Sneaker Law Image selection and clearance process begins. Jared’s brother Jake Goldstein (also a sneakerhead) agrees to help us with this phase of the book.
We are excited to announce that we’ve begun working with The Ronin, an Human experience design agency. The Ronin will be providing book layout and marketing support to Sneaker Law and we can’t wait to show you the outcome!
Foil stamp, emboss and deboss cover features selected
Received the final BRED cover proof from our designer, and sent to our printer for plating.
Final logo design complete. Vision is finally coming together.