SNEAKER LAW

Sneaker Law is the #1 educational resource for the sneaker business.

Written by Kenneth Anand and Jared Goldstein, Sneaker Law is the only book that teaches you
“all you need to know about the sneaker business."

Sneaker Law is the business and legal bible for the sneaker industry. Covering areas such as reselling, design, counterfeits, the law of sneakers, licensing, collaborations, manufacturing, distribution, marketing, starting your own business, branding, and much more, Sneaker Law contains all you need to know in order to navigate through the $80 billion global sneaker market.

A must have for every sneakerhead,
or anyone looking to learn about the sneaker business.

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AN INNOVATIVE EXPERIENCE

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Inspired by the 1985 OG Air Jordan 1 “Bred” colorway, Sneaker Law has sneaker quality leatherette, almost 400 full color art paper pages, luxurious red foil emboss and deboss cover art, loads of images, and a beautiful red shoelace/bookmark. This book is not only the number one sneaker business and legal resource, it is truly a work of art.

PRESS

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SCHOOLS

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Harvard University

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University of Miami

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Georgia State University

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New York Law School

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University of Georgia

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Rutgers University

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University of North Carolina

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McGill University

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American University

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Parsons New School of Design

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Syracuse University

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Ava Maria School of Law

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Cardozo Law School

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University of Southern California

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Fordham University

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Howard University

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Pepperdine University

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Seattle University

AUTHORS

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KENNETH ANAND

Kenneth was Head of Business Development & General Counsel of YEEZY Apparel, a fashion and design company owned and operated by Kanye West. After YEEZY, Kenneth co-founded a fashion licensing company which specializes in the manufacturing and distribution of premium apparel, footwear, and accessories for various fashion brands.  Kenneth also provides legal advice to many brands and creatives and regularly consults for startup companies in the streetwear and sneaker space.  

JARED GOLDSTEIN

Goldstein teaches and regularly lectures at universities, law schools, and various organizations about the sneaker business. He is also Legal Counsel at LiveIntent, an ad-tech and marketing company. Prior to LiveIntent, Goldstein worked at Undertone and Complex Media, where he assisted their legal departments with a wide array of matters related to advertising, technology, IP, licensing, digital media, compliance, and other issues. He also published several articles for Complex about a variety of legal issues related to the legal protection of sneaker designs.