Sneaker Law is the #1 educational resource for the sneaker business.
Written by Kenneth Anand and Jared Goldstein, Sneaker Law is the only book that teaches you “all you need to know about the sneaker business.”
Not only is Sneaker Law the business and legal bible for the sneaker industry, it is also an innovative redesign of the textbook experience. It is digestible and entertaining, taking culturally relevant topics and using them to teach critical and entrepreneurial information. Inspired by the 1985 OG Air Jordan 1 “Bred” colorway, Sneaker Law has sneaker quality leatherette, almost 400 full color art paper pages, luxurious red foil emboss and deboss cover art, loads of images, and a beautiful red shoelace/bookmark. This book is not only the number one sneaker business and legal resource, it is truly a work of art. Have you ever seen a textbook that is also a coffee table book? Well, now you have!
Sneaker Law Textbook Vol. 1
Sneaker Law is the first and only book that teaches “all you need to know about the sneaker business.”
Sneaker Law is the business and legal bible for the sneaker industry. Covering areas such as reselling, design, counterfeits, the law of sneakers, licensing, collaborations, manufacturing, distribution, marketing, starting your own business, branding, and much more, Sneaker Law contains all you need to know in order to navigate through the $80 billion global sneaker market.
100% independently authored & published.
by Kenneth Anand & Jared Goldstein.
But Sneaker Law is more than just a book, it’s an educational movement.
Since officially launching in February 2021, Sneaker Law has become a movement. Overall, Sneaker Law has been taught to more than 500 students at undergraduate, design, and law schools. Kenneth and Jared are now adjunct professors of law, teaching Sneaker Law at the University of Miami School of Law and Georgia State College of Law.
Sneaker Law is also taught independently. For example, Harvard Law School adopted Sneaker Law as required reading in its Fashion Law Lab; Parsons School of Design has adopted Sneaker Law as part of its Business Regulations/Practices course; and Rutgers Law School taught a full-length Sneaker Law course during the Summer 2021 semester. Other schools are adopting the book in a variety of ways given its multidisciplinary approach to learning.
Sneaker Law also created an exclusive teaching module for the Complex x FIT Sneaker Essentials online course, and has its own video series with Complex. Sneaker Law can be found in some of the most well-known retailers. It is now sold at all Kith stores worldwide, Nordstrom, Bodega, RSVP Gallery, Concepts, Jimmy Jazz, and was also selected to be featured and sold at the Institute of Contemporary Art as part of Virgil Abloh’s “Figures of Speech” exhibit.
Sneaker Law has been featured and its authors have been quoted in many business, legal, and industry publications such as Business Insider, Complex, Hypebeast, Yahoo Finance, Nasdaq, Westlaw, Footwear News, Portland Business Journal, WWD, Copyright Society of the USA, SoleSavy, and others. Additionally, many notable artists and designers, such as Daniel Arsham, Tiffany Beers, Don C, Salehe Bembury, Jason Mayden, Steven Smith, and others have supported and/or praised the book for providing a gateway for designers to understand the practicalities of the business and legal protections they will encounter in the fashion industry
University of Miami
New York Law School
University of Georgia
University of North Carolina
Georgia State University
Parsons New School of Design
Ava Maria School of Law
Cardozo Law School
University of Southern California
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(Online & in-store)
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Kenneth Anand is the author and co-founder of SNEAKER LAW. He was Head of Business Development & General Counsel of YEEZY Apparel, a fashion and design company owned and operated by Kanye West. Anand assisted YEEZY with developing new and existing lines of business as well as all in-house legal matters.
Kenneth has been practicing law for 20 years. He began his legal career providing companies with employment advice and counsel, defending employment disputes at the administrative levels and in state and federal court. In 2009, during the middle of the U.S. economic crisis, Kenneth opened his own law firm, providing companies, executives, and entrepreneurs with cutting-edge, flexible, and cost-effective representation across the employment, IP and entertainment fields. In 2014, he brought his diverse practice to a mid-sized, California firm, where he was able to expand his client relationships to the West coast.
In 2017, Kenneth left private practice to join Kanye West at YEEZY, a life-changing move that would combine his childhood passions for sneakers and streetwear with his career in law and business.
After YEEZY, Kenneth co-founded 3 8 0 Group, a fashion licensing company based out of Los Angeles, New York, and Milan.
3 8 0 specializes in the manufacturing and distribution of premium apparel, footwear, and accessories for brands like Just Don, 424, and MSFTSrep.
Kenneth is also Counsel at Jayaram Law where he advises brands and creatives on cutting edge legal issues and he regularly consults for startup companies in the streetwear and sneaker space.
Kenneth lives in Chappaqua, NY with his wife and two children.
He enjoys spending time with his family, traveling, listening to music, and collecting sneakers.
Jared Goldstein is author and co-founder of SNEAKER LAW. Goldstein teaches and regularly lectures at universities, law schools, and various organizations about the sneaker business. He is also Legal Counsel at LiveIntent, an ad-tech and marketing company.
Goldstein assists LiveIntent with all in-house legal matters, including advertising, technology, digital media, privacy and data protection, IP, compliance, and corporate issues.
Prior to LiveIntent, Goldstein worked at Undertone and Complex Media, where he assisted their legal departments with a wide array of matters related to advertising, technology, IP, licensing, digital media, compliance, and other issues.
He also published several articles for Complex about a variety of legal issues related to the legal protection of sneaker designs.
Additionally, Goldstein has represented various clients in the entertainment, music, and fashion industries.
Goldstein lives in Brooklyn, NY with his wife and daughter, where he is always looking for additional space
to store his ever-growing sneaker collection.